Santhari Singh
Direct-to-consumer Ayurvedic wellness storefront featuring herbal formulation discovery, clinical dosage guidance, and secure pan-India checkout.
How We Started & Human Intervention
Santhari Singh's lineage of authentic Ayurvedic remedies faced a common challenge in the digital age: customers were hesitant to buy herbal formulations online without personal consultation. HiveRift started by meeting with their Ayurvedic practitioners. We integrated guided Dosha and symptom assessment flows that replicate an in-clinic consultation, recommending verified traditional formulations suited to each customer's wellness goals.
Traditional Medicine Alignment
Consulted with Ayurvedic vaidyas to correctly categorize herbs, benefits, and usage instructions.
Consultative eCommerce UX
Engineered guided discovery quizzes that build consumer confidence before checkout.
Secure Payment Integration
Implemented seamless UPI and Cash-on-Delivery payment flows optimized for Indian wellness consumers.
Business Friction & Roadblocks
Customers needed guidance regarding specific health conditions and dosages, leading to hesitated purchases and low online conversion.
Engineering & Design Execution
Engineered a consultative eCommerce storefront with a dynamic herbal formulation finder, symptom-based navigation, and automated order tracking.
Key Features Engineered
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