How to Set Up a Coming Soon Page
🛠️ How to Set Up a Coming Soon Page: Step-by-Step Guide
A Coming Soon page is more than just a placeholder — it’s a strategic marketing tool that builds anticipation, captures leads, and sets the stage for your launch. Whether you’re building a new website, launching a product, or rebranding, setting up a professional Coming Soon page ensures you don’t lose out on early traffic or engagement.
This step-by-step guide walks you through how to create a high-converting Coming Soon page — even if you’re not a designer or developer.
🚀 Why You Need a Coming Soon Page
A Coming Soon page helps you:
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🚧 Keep visitors engaged while your site is under construction
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🧠Build brand awareness before launch
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đź“© Collect email leads or pre-registrations
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đź“Š Test traffic and gauge interest
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đź’¬ Share updates and build a social following
Pro Tip: Google also indexes Coming Soon pages — a great head-start for SEO!
âś… Steps to Set Up a Coming Soon Page
🔹Step 1: Choose Your Platform or Tool
Depending on your tech stack, choose how you’ll create the page:
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WordPress: Use plugins like SeedProd, Coming Soon & Maintenance Mode, or Elementor.
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Website Builders: Platforms like Wix, Squarespace, and Webflow offer ready-made templates.
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HTML/CSS: For custom builds, you can create a simple static page with countdowns and form embeds.
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SaaS Tools: Services like Carrd, LaunchRock, and Unbounce help you launch quickly with minimal effort.
🔹Step 2: Get a Domain & Hosting
If you haven’t already:
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Buy a domain name that reflects your brand or product.
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Choose a hosting plan that allows basic site deployment.
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Ensure SSL is installed for security and trust.
Tip: Many Coming Soon tools work with your existing CMS or allow standalone deployment with just hosting access.
🔹Step 3: Design the Page
Use a clean, eye-catching design that includes:
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Your logo or brand name
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A clear “Coming Soon” message
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Launch date or a countdown timer
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A brief description of what’s launching
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An email sign-up form
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Social media links or handles
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Contact info or a support link (optional)
Optional: Add a teaser video, product preview, or “Request Access” button to build hype.
🔹Step 4: Write SEO-Friendly Copy
Yes — even your Coming Soon page should be optimized for search engines!
Include:
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A keyword-rich page title and meta description
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Headers (H1, H2) with relevant terms like “Coming Soon,” “Launching Soon,” or “New Website Launch”
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Alt text for any images
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Internal links (if it’s part of a larger domain)
Example Meta Description:
“Exciting things are coming! Sign up to get notified when we launch our brand-new website and product. Stay tuned — launching soon.”
🔹Step 5: Add an Email Sign-Up Form
Capture leads early using:
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Email marketing tools: Mailchimp, ConvertKit, Brevo (Sendinblue), or Klaviyo
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Integration with your CMS or plugin
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Incentives like early access, exclusive offers, or free resources
Collect email addresses so you can send:
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Launch alerts
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Pre-launch offers
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Behind-the-scenes updates
🔹Step 6: Include a Countdown Timer (Optional)
A countdown creates urgency and excitement. You can add:
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Built-in timers from WordPress plugins or website builders
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JavaScript-based countdowns for custom HTML pages
Make sure the date is realistic — and stick to it!
🔹Step 7: Connect Your Analytics Tools
Track visitors and behavior with:
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Google Analytics – Know where traffic is coming from
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Facebook Pixel – Retarget future visitors
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Hotjar or Microsoft Clarity – See how users interact with your page
These insights help you shape your full site for launch.
🔹Step 8: Make It Mobile-Friendly
More than 60% of web traffic comes from mobile devices. Make sure your Coming Soon page:
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Loads fast
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Is responsive on all screen sizes
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Has tap-friendly buttons and forms
Test it on multiple devices before going live.
🔹Step 9: Launch and Promote It
Once your Coming Soon page is live:
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Share it on your social media channels
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Add the link to your email signature
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Promote it through paid ads
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Send to your existing contacts or followers
Every early visitor is a potential customer — don’t waste the traffic.
🔹Step 10: Monitor & Update
Keep your Coming Soon page fresh by:
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Updating the launch date if it changes
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Sharing new teaser info
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Adding social proof or testimonials if available
Let users know your project is active and progressing!
🧠Final Thoughts: Your Pre-Launch Secret Weapon
A Coming Soon page is a small but powerful tool that sets the tone for your entire launch. With the right design, content, and strategy, it helps you build buzz, collect leads, and launch with momentum.
Don’t wait until your site is perfect — launch a Coming Soon page today and grow while you build.
